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The Direct Method: The hotel marketing strategy to significantly increase direct room sales and wedding bookings - Couverture souple

Hamadache, Adam

 
9781986235532: The Direct Method: The hotel marketing strategy to significantly increase direct room sales and wedding bookings
Couverture souple
ISBN 10 : 198623553X ISBN 13 : 9781986235532
Editeur : CreateSpace Independent Publishing Platform, 2018

Synopsis

The Direct Method is a three-part formula for hotels to secure more direct leisure bookings and weddings. Developed by hotelier and marketer Adam Hamadache, it provides a marketing framework to attract and engage with potential customers, with a focus not on the marketing channel (email, social media etc...) but rather on the relationship that a potential customer has with the hotel. With the OTAs and daily deal websites demanding huge commission, The Direct Method provides a refreshing approach in tackling the age-old problem of how to combat over-reliance on these third parties and attract new and repeat custom direct.

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À propos de l'auteur

Adam Hamadache is the Founder and CEO of UK-based, hotel digital marketing agency DHM. With over a decade's experience in hotel marketing, Adam draws on his successes (and failures!) from working with hundreds of hotels across the UK and Europe to increase direct bookings and reduce commission.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CreateSpace Independent Publishing Platform
Date d'édition
2018
Langue
anglais
ISBN 10 
198623553X
ISBN 13 
9781986235532
Reliure
Broché
Nombre de pages
138
Coordonnées du fabricant
Printed by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg