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Do They Care?: The one question all brands should ask themselves, continually. - Couverture souple

Spencer, Douglas

 
9781986318570: Do They Care?: The one question all brands should ask themselves, continually.

Synopsis

Strong brands have people who care—but not by luck or accident. Strong brands nurture care from all the people who are material to their success. You can too. This book will show founders, senior executives, or branding, marketing, and human resources leaders why people want to care about their brands and how to enable them.

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