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What's The Big Idea?: A Guide To Creative Marketing Communication - Couverture souple

Bader, Jerry

 
9781988647265: What's The Big Idea?: A Guide To Creative Marketing Communication
Couverture souple
ISBN 10 : 1988647266 ISBN 13 : 9781988647265
Editeur : MRPwebmedia, 2013

Synopsis

"What's The Big Idea?" lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and more importantly, to avoid wasting money on fad over-hyped tactics that may be suitable for some, but may not be suitable for everyone. Using this e-book to develop a high concept marketing strategy may just be the one thing that will make the difference in a business building a successful brand or in falling into the vast wasteland of Web mediocrity. "What's The Big Idea?" includes, a Concept Mind Map Chart, 28 photographic illustrations, text explaining the overall conceptual framework, and a description for each idea.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
MRPwebmedia
Date d'édition
2013
Langue
anglais
ISBN 10 
1988647266
ISBN 13 
9781988647265
Reliure
Broché
Nombre de pages
70
Coordonnées du fabricant
non disponible
Personne responsable
non disponible