See You On the Internet: Building Your Small Business With Digital Marketing - Couverture souple

Swartz, Avery

 
9781989603086: See You On the Internet: Building Your Small Business With Digital Marketing

Synopsis

The proven, frustration-free way to make your small business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media accounts, and sell on the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, delivers a fail-safe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Drawing on her 14 years of work with hundreds of clients, Avery guides you through website development, ecommerce, search engine optimization, social media, email marketing, and online advertising― and shows you how to track your results. Clear, friendly, and highly usable, See You on the Internet is the essential small business handbook for thriving in the digital world.

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À propos de l'auteur

Avery Swartz is the founder and CEO of Camp Tech, where she and her team offer digital marketing training for small businesses, non-profits, and those curious to learn more about technology. She was ranked number 5 on <i>Search Engine Journal</i>'s Top 50 Women in Marketing list. Avery is the resident tech expert on CTV <i>Your Morning</i>, highlighting the latest tech gadgets, apps, and tech news for a national audience. She writes for <i>Chatelaine</i>, <i>Today's Parent</i> and <i>The Globe and Mail</i> on tech topics for modern women, families, and small businesses. Avery has been a Professor at both Ryerson University and Humber College. She lives in Toronto.

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