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Reverse Thinking Required: My business gave me a stroke—are you next? - Couverture souple

Jenson, Joshua; Cornish, Michelle; The CPA, JJ

 
9781990221477: Reverse Thinking Required: My business gave me a stroke—are you next?

Synopsis

Stop letting your clients define your business. Start putting yourself first.

On October 13, 2021, JJ the CPA, suffered a stroke that left him unable to remember the previous three months, coordinate a fork to his mouth, or even say the numbers 5 and 4 backwards. Weighing 272 pounds and staring down tax season in just 79 days, he found himself asking:

  • How do I keep practicing as a CPA?
  • How do I provide for my family?
  • How do I serve my clients without destroying myself in the process?

The answer was clear: He had to reverse engineer his practice—or risk losing everything.

In Reverse Thinking Required, JJ shares how he rebuilt his career and his health by redefining success, setting boundaries, and creating a practice that works for him instead of against him. Inside, you’ll learn how to:

  • Identify your own needs as well as those of your clients and staff.
  • Define the kind of business you want to build—and stick to it.
  • Say no to work and clients that don’t align with your model.
  • Reduce stress while increasing profitability and staff retention.
You don’t need to wait for a wake-up call to change your life. Reverse thinking required—starting now.

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