Hype ? Collabs ? Drops ? Resellers ? Raffles ? Customizations ? Welcome to the sneakerverse ! Discover the evolution of the sneaker, from its origins as a sports shoe to its skyrocketing rise as a cultural phenomenon. Adopted by rappers like Run-DMC and break-dancers, the sneaker transitioned from the athletic field to the street, becoming a must-have statement accessory. Now an essential emblem of streetwear, the sneaker has become a global sensation, a coveted collectible, and a multi-billion-dollar industry. Showcasing the stories and iconic models behind the biggest brands-Nike, Jordan, Adidas, Puma, Reebok, Converse, New Balance, Asics, Vans, and more-this volume features the major collaborations and influential personalities who have sparked incredible hype, from Michael Jordan to Virgil Abloh to Travis Scott. Interviews with sneaker experts and highlights of how leading brands are incorporating sustainability, gender equality, and customization provide insight on the future of sneakers. With a glossary of terms, a sneaker diagram, and an authentication checklist, this indispensable reference covers everything you need to know about sneaker culture and its history, codes, jargon, innovators, and trends.
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Regroupement d'auteurs
The stories behind the brands, designers, and sneakerheads that transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sporting shoe; to the thrill of seeing Michael Jordan’s red, white, and black high-tops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a coveted cult collectible. This history of the sneaker spans Nike’s famous swish logo and global domination, the saga of the dueling brothers who respectively founded Adidas and Puma, and the enduring popularity of Off-White kicks and Vans.
With a glossary of key terms and an overview of the technological and stylistic revolutions of the sneaker, this is an essential book for understanding the streetwear universe, vocabulary, and codes; its innovators and their coveted models; as well as the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of the legendary Parisian boutique Colette, this book offers deep perspective on the creativity of the industry. Insight into the future of sneakers and how the leading brands are committed to sustainability, customization, and gender equity reveal how the sneaker business continues to reinvent itself at the forefront of culture.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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