From advertising to appliances and furniture to automobiles, nothing in today's world escapes the influence of design, a pervading force that improves the quality of daily life, whether we are aware of it or not. Defining a field as multifaceted as design is no easy task. This constantly evolving discipline produces countless objects that embody a combination of innovation, functionality, and beauty. The sleek, high-tech exterior of the iPod earmarks it os an obvious product of design, but so do the ergonomic curves of the humble Schick razor. From the growth of brands like Ikea and McDonald's to the more subtle design features in everyday abjects like Tupperware, the Bic pen, and the desk chair, Élisabeth Couturier gives us the keys to understand and appreciate the implications of design on a daily basis.
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Elisabeth Couturier, fine arts graduate, journalist, art critique and television producer, hos contributed to Paris for over fifteen years, as well as to various specialist art magazines, notably Art Press. She also presents a contemporary design program for the radio station France Culture.
This irresistible guide breaks down the seemingly complex field of contemporary design into nine engaging chapters that cover the styles, products, and personalities that have defined the design trends of today. Starting with the basics in "What is design?" and defining the leading trends of each decade since the 1920s, introducing thirty influential designers and their signature innovations, identifying different styles so that readers can explore their personal affinities, and including a glossary of design-related terms and jargon, this book imparts the essential information necessary to develop a well-rounded understanding of contemporary design. In an engaging and highly-readable journalistic style, the author demonstrates how thoroughly design pervades the world around us, from the growth of brands such as Campbell's Soup and McDonald's to the more subtle design features in everyday objects such as Tupperware and the BicT pen. The glossy, colorful format with photos that capture the glamour, boldness, and humor prevalent in design, renders this work a must-have guide.
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