Profitable Strategies for Bottom Markets - Couverture souple

K Torres, William

 
9782527639444: Profitable Strategies for Bottom Markets
Couverture souple
ISBN 10 : 2527639445 ISBN 13 : 9782527639444
Editeur : William K. Torres, 2025

Synopsis

The purpose of this qualitative multiple case study was to explore how four Nigerian FMCG leaders developed and implemented successful strategies to operate profitably in BOP countries. Data were collected through semistructured interviews and from company website documents. Using data triangulation and thematic analysis, three key themes emerged: tailoring design and marketing strategies for diverse consumer segments; optimizing product packaging to balance affordability and quality; and adapting business practices to volatile market conditions.

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Éditeur
William K. Torres
Date d'édition
2025
Langue
anglais
ISBN 10 
2527639445
ISBN 13 
9782527639444
Reliure
Broché
Nombre de pages
164
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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