Addressing customer Paradoxes - Couverture souple

BearingPoint; Eric Falque; Sarah-Jayne Williams

Couverture souple

ISBN 10 : 2744064882 ISBN 13 : 9782744064883

Editeur : PEARSON (France), 2011

Synopsis

The recent developments in the digital world are resulting in a shift in customer behaviour, which requires a perceptible change in gear. For instance, it is almost impossible nowadays to correctly identify a customer from multiple online profiles and identities.

There is today a significant challenge in ensuring that customer contacts are tailored and relevant while balancing the costs.

This book offers some suggestions and solutions as well as a prospective point of view.

A propos du livre

À propos de l?auteur

Eric Falque is the Firmwide Service Lines & Customer Management Leader at BearingPoint. As a consultant for nearly 20 years, he has led several global customer centric transformation projects. He is the author of several publications and the leader of the BearingPoint Institute, an International Research centre.

Sarah-Jayne Williams is a Director of Management Consulting at BearingPoint. She has been formerly awarded UK Marketing Consultant of the Year by the MCA and The Sunday Times.

 

Détails de l'édition

• Éditeur: PEARSON (France)
• Date d'édition: 2011
• Langue: français
• ISBN 10: 2744064882
• ISBN 13: 9782744064883
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 224
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas