Sales Representatives !: Get your first sales - Couverture souple

BURGESS, Mike; GIFFARD, Pierre-Olivier

 
9782747235006: Sales Representatives !: Get your first sales

À propos des auteurs

is a teacher and Director of the Marketing, Entrepreneurship and Business Development Department at ESCE International Business School. He is also responsible for the Business Engineering Specialization in master's degree.



is a seasoned salesperson adding his experience of selling high performance chemicals in diverse industries such as wood-glues, surfactants and chemicals for the paper industry.

À propos de la quatrième de couverture

Our environment is constantly changing: new technologies, changes in purchasing behaviour, instantaneous information available to almost everyone, public health issues…

In this highly competitive context, the sales function is more than ever the driving force of the company, which is looking for professional salespersons capable of adapting, selling successfully and achieving their objectives.

To effectively meet these challenges, the salesperson needs to be prepared and to have tools that can be quickly used and adapted to the following situations:

Prospecting,

Preparing appointments,

The discovery of needs,

Argumentation,

Negotiation,

Building customer loyalty.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.