Articles liés à B to B branding: Creating synergies in the value chain

B to B branding: Creating synergies in the value chain - Couverture souple

Bénaroya, Christophe; Malaval, Philippe

 
9782804184636: B to B branding: Creating synergies in the value chain
Couverture souple
ISBN 10 : 2804184633 ISBN 13 : 9782804184636
Editeur : DE BOECK SUP, 2014

Synopsis

The main goals of this book is to provide companies, schools and universities support to better promote their brands. The challenge for organizations is to win the "battle for visibility" in order to put an end to their anonymity status.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Christophe Bénaroya, graduated from Toulouse Business School, PhD in Management Science, is Professor of Marketing, after several years in the corporate field. He is in charge of the Marketing Management and Communication Paster, and the B2B Programme. Consultant for several indusrial companies, he is notably the co-author with Philippe Malaval of Aerospace Marketing Management and BtoB Brands, and the co-author of Sales Efficiency in BtoB.

Philippe Malaval, graduated from Toulouse Business School, Doctor in management and habilitated to supervise research, is Professor of marketing and sales, in charge of several Master Programmes and MBAs or DBAs. He is also teaching in Engineering Schools. Experienced from the Industrial field, he founded and manages Business Conseil. Specialised in BtoB marketing, he is the author or co-author of several books from Strategy and Management of Industrial brands (published in Usa), BtoB brands and Aeropsace Marketing Management with Christophe Bénaroya (published in USA, Italy, China). He also is the author of Pentacom with Jean-Marc Décaudin.

George Christodoulides is professor of Marketing - Birkbeck, University of London

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
DE BOECK SUP
Date d'édition
2014
Langue
français
ISBN 10 
2804184633
ISBN 13 
9782804184636
Reliure
Broché
Numéro d'édition
1
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
LIVRE AU TRESOR SAS
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