The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management - Couverture souple

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9782806270023: The BCG Growth-Share Matrix: Theory and Applications: The key to portfolio management
Couverture souple
ISBN 10 : 2806270022 ISBN 13 : 9782806270023
Editeur : 50Minutes.com, 2015

Synopsis

The key to portfolio management!  This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to:    • Analyze the activities in your business portfolio and identify the role they play in the business as a whole    • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs    • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
50Minutes.com
Date d'édition
2015
Langue
anglais
ISBN 10 
2806270022
ISBN 13 
9782806270023
Reliure
Broché
Nombre de pages
38
Coordonnées du fabricant
non disponible
Personne responsable
info@bod.de
info@bod.de

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