What are the main ethical challenges for strategic communication and public relations professionals today ? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world ? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with : the specific situation of communication and PR ethics in various European countries ; the evolution of ethical skills of communication professionals ; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Andrea Catellani is tenured Assistant Professor of Communication at the Université Catholique de Louvain (UCL), Belgium. He is director of the Laboratory for the Analysis of Organisational Communication Systems (LASCO) and of the master program in public relations and organisational communication, both at UCL. Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is President of the European Public Relations Education and Research Association (EUPRERA), Brussels. Ralph Tench is Professor of Communication and Director of PhD programmes in the Faculty of Business and Law, Leeds Beckett University, UK. He is a member of the board of directors of EUPRERA and a Fellow of the UK Higher Education Association.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What are the main ethical challenges for strategic communication and public relations professionals today How can researchers help in understanding and dealing with these challenges in a complex and interconnected world This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication. 436 pp. Englisch. N° de réf. du vendeur 9782875742865
Quantité disponible : 2 disponible(s)
Vendeur : moluna, Greven, Allemagne
Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book presents a selection of scientific articles dedicated to the analysis of the situation and the evolution of public relations and strategic communication in organisations. In the context of a complex and connected world the main focus is on ethics . N° de réf. du vendeur 116456428
Quantité disponible : Plus de 20 disponibles
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -What are the main ethical challenges for strategic communication and public relations professionals today How can researchers help in understanding and dealing with these challenges in a complex and interconnected world This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication.Lang, Peter GmbH, Gontardstraße 11, 10178 Berlin 436 pp. Englisch. N° de réf. du vendeur 9782875742865
Quantité disponible : 1 disponible(s)
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - What are the main ethical challenges for strategic communication and public relations professionals today How can researchers help in understanding and dealing with these challenges in a complex and interconnected world This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication. N° de réf. du vendeur 9782875742865
Quantité disponible : 1 disponible(s)
Vendeur : preigu, Osnabrück, Allemagne
Taschenbuch. Etat : Neu. Communication Ethics in a Connected World | Research in Public Relations and Organisational Communication | Andrea Catellani (u. a.) | Taschenbuch | Englisch | 2015 | Peter Lang | EAN 9782875742865 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. N° de réf. du vendeur 104257682
Quantité disponible : 5 disponible(s)