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The Copy Book: How 32 of the World's Best Advertising Writers Write Their Advertising - Couverture rigide

Crompton, Alastair

 
9782880462581: The Copy Book: How 32 of the World's Best Advertising Writers Write Their Advertising

Synopsis

This text demonstrates how 32 copy-writers work. The volume reproduces their work and explores their many different approaches to the task of producing adverts.

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