Substraction essential design - Couverture souple

Gelman, Alexander

 
9782880463915: Substraction essential design

Synopsis

The author explains his design approach which seeks to go beyond minimalism and breaks down into four stages: Expose; Conceal; Accept; and Reject. His objective is to strip away the layers of design which often conceal the essence of an idea. Examples include the Nike logo and Swatch design.

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