What Is Packaging design /anglais - Couverture rigide

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Couverture rigide

ISBN 10 : 2880466180 ISBN 13 : 9782880466183

Editeur : Rotovision, 2003

Synopsis

Highly visual and packed with top international packaging designer's contemporary work, with essays on the surrounding issues, this title lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

A propos du livre

Présentation de l'éditeur

What is Packaging Design? Explores the myriad issues that determine a client s brief and influence a designer s approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. The component parts of packaging design are deconstructed, explaining how elements such as information layout, illustration, and finishes are used in isolation and in relation to each other. The book also examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats. Some packaging designers work for large consultancies operating globally, while others work individually, for specific markets, countries, or from within an in-house design team. What is Packaging Design? Concludes with an analysis of a diverse group of designers who demonstrate how stimulating and creative packaging design can be.

Biographie de l'auteur

Giles Calver has worked for Ogilvy & Mather Direct and DMB&B Direct, and was a co-founder of Lippa Pearce Design. He lives in London, UK.

Détails de l'édition

• Éditeur: Rotovision
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 2880466180
• ISBN 13: 9782880466183
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible