Beyond Logos /anglais - Couverture rigide

Dowdy

Couverture rigide

ISBN 10 : 2880466970 ISBN 13 : 9782880466978

Editeur : Rotovision, 2003

Synopsis

Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.

A propos du livre

À propos de l'auteur

Claire Dowdy is the former features editor of design industry journal DesignWeek and is now news editor of wallpaper* magazine. She writes on design and branding for the The Financial Times, Blueprint and Graphics International.

Détails de l'édition

• Éditeur: Rotovision
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 2880466970
• ISBN 13: 9782880466978
• Reliure: Relié
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible