Beyond Logos /anglais - Couverture rigide

Dowdy

 
9782880466978: Beyond Logos /anglais
Couverture rigide
ISBN 10 : 2880466970 ISBN 13 : 9782880466978
Editeur : Rotovision, 2003

Synopsis

Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Claire Dowdy is the former features editor of design industry journal DesignWeek and is now news editor of wallpaper* magazine. She writes on design and branding for the The Financial Times, Blueprint and Graphics International.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rotovision
Date d'édition
2003
Langue
anglais
ISBN 10 
2880466970
ISBN 13 
9782880466978
Reliure
Relié
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible