Outsize Large Scale Graphic Design /anglais - Couverture rigide

Chris, Foges

 
9782880467029: Outsize Large Scale Graphic Design /anglais

Synopsis

Outsize graphics are now more than ever part of the environment. From the period adverts painted on the long-concealed sides of buildings to the latest in state-of-the-art high-tech digital building cladding, this volume explores in detail the concept, design and application of large scale graphics. The book features the work of well-known designers from around the world and fully investigates the issues surrounding large-scale graphic design, from exterior navigation and corporate identity to avoidable pitfalls such as visual pollution. On a practical note, it provides helpful design hints, ranging from the distances from which certain type sizes are visible, to applying graphics on different substrates such as brick, glass or the body of a bus.

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À propos de l?auteur

Chris Foges, formerly editor of Graphics International, is a design writer and editor who is published in Europe and the US. This is his fourth book.

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