Exploring the creative design process, this text takes a look at the best logo, letterhead and business card designs and explores how they were created. Established design companies are featured as well as rising stars, and the clients involved are diverse - from a ballet school in New York to a courier service under the English Channel, from a global airline to an international human rights committee. Students and practising designers should welcome the inspiration and advice this book offers on subjects that make up a major part of their workload.
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Chris Foges, formerly editor of Graphics International, is a London-based designer and writer. This is his fourth book. Conway Lloyd Morgan is a regular contributor to Graphics International and Design Monthly magazine. Previously editor of the International Design Yearbook this is his third RotoVision book.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 21351374-6
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Vendeur : LIBRERIA LEA+, Santiago, RM, Chili
Dura. Etat : New. Etat de la jaquette : Nuevo. No Aplica (illustrateur). 0. Logos, brands ad identities are the keystones of corporate communication. This book seeks to demystify the jargon prevalent in the branding world, ecamining logos and their application to 20 international projects including Coca cola, Birds Eye, Hong Kong Airport, Direct Line and Oxygen. The arguments are further explored in the second hald of the book, which features 60 stationery projects by top designers from around the world. The book examines how typography, illustration, materials, format and printing techniques can be used effectively to express the identity of the client. 1340 gr. Libro. N° de réf. du vendeur 9782880467500LEA36156
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Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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