Art Directing Projects for Print - Couverture souple

Herriott, Luke; Seddon, Tony

Couverture souple

ISBN 10 : 288893020X ISBN 13 : 9782888930204

Editeur : Rockport Publishers, 2009

Synopsis

Art directors need to balance both the creative and business-oriented aspects of their role to be truly successful. As well as needing top-level visual and creative skills, art directors must also motivate, communicate with, and inspire their coworkers and clients. Art Directing Projects for Print provides a creative, inspirational, and “skill set” path for designers who wish to raise their careers to a more ambitious level. This ground-breaking book will give them the essential building blocks to make the professional transition from competent designer to pace-setting art director, in the highly competitive and innovative area of print design.

Art Directing Projects for Print reveals the professional skills involved in key creative areas of print design through providing a unique mix of theory, context, contemporary media awareness, inspirational case studies, international showcases, interviews with big-name professionals, developmental advice, and practical information.

A propos du livre

À propos de l?auteur

Tony Seddon is a designer and art director. He is also the author of Images and Graphic Design for Nondesigners.

Luke Herriot is a graphic designer. He is also the author of Instant Graphics and the bestselling The Packaging and Design Templates Sourcebook. He lives in Hastings, UK.

Détails de l'édition

• Éditeur: Rockport Publishers
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 288893020X
• ISBN 13: 9782888930204
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible