The Freelance Design Hanbook /anglais - Couverture souple

Cathy, Fishel

 
9782888930396: The Freelance Design Hanbook /anglais

Synopsis

The book is packed full of best practice, practical business tips, and professional and creative strategies from successful freelancers, case studies, alongside industry reference resources, to inform aspiring freelance designers of their options. This book explores the different design fields open to freelancers, covering all genres of graphic design, including, branding, corporate identity, publishing, information design, and how each area is best approached from a freelance standpoint.This book supplies answers to the following fundamental questions: what resources do you need, and where will you find them? How do you pitch competitively against unknown opposition? How do you set a fee scale, and compile an accurate quote? What can you include on an invoice, and what supplies and services can you charge on? What type of work will you be expected to do? What will each type of client require from you? How do you nurture your own creativity? And, crucially, how can you make money? Also included will be hints and tips about how to manage work flow and creative resources, such as software, imagery, and type, so as to ensure the best possible compatibility with the broadest client base.

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À propos de l?auteur

Cathy Fishel is the former Editor of Step magazine and Dynamic Graphics magazine. She is a contributing editor to PRINT magazine and also Editor of LogoLounge.com. She is the author of several books on design, including The In-house Design Handbook. She lives in Illinois, US.

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