Successful Food Packaging Design - Couverture souple

Hargreaves, Ben

Couverture souple

ISBN 10 : 2940361339 ISBN 13 : 9782940361335

Editeur : Rotovision, 2006

Synopsis

Successful Food Packaging Design showcases the most delectable international food packaging graphic design. From premier lines, to the pop kitsch of mass-market brands, superbranded icons to in-house lines and own brands, this book will satisfy the most insatiable of graphic consumers' appetites. Accompanying the visual feats of desirable packets Successful Food Packaging Design offers in-depth analysis of key international trends, plus insightful commentary from industry professionals and how to design for success in this highly competitive area of design. Exploring the relationship between marketing and lifestyle branding, this book is a must-consume for designers working within the field of food packaging as well as those from the wider field with a hunger for visual stimulation.

A propos du livre

À propos de l'auteur

Ben Hargreaves is a journalist, copywriter, and editor. He has written extensively on engineering, design and management issues. He was formerly editor of New Design magazine, a leading journal for product and industrial designers. He lives in London, UK.

Détails de l'édition

• Éditeur: Rotovision
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 2940361339
• ISBN 13: 9782940361335
• Reliure: Broché
• Nombre de pages: 159
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible