Create Impact with Type, Image and Color /anglais - Couverture souple

Knight/glaser

Couverture souple

ISBN 10 : 2940361770 ISBN 13 : 9782940361779

Editeur : Rotovision, 2006

Synopsis

Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. "Create Impact with Type, Image, and Color" breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.

A propos du livre

À propos de l?auteur

Carolyn Knight and Jessica Glaser are partners at the UK firm Bright Pink, serving clients from the textile, healthcare and non-profit industries. They have also authored Rockport's successful Layout: Making it Fit. They live in Stafford, UK.

Détails de l'édition

• Éditeur: Rotovision
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 2940361770
• ISBN 13: 9782940361779
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible