Articles liés à More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding - Couverture souple

Davis, Melissa; Baldwin, Jonathan

 
9782940373000: More Than a Name: An Introduction to Branding
Couverture souple
ISBN 10 : 2940373000 ISBN 13 : 9782940373000
Editeur : AVA Publishing SA, 2006

Synopsis

More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

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À propos de l'auteur

Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AVA Publishing SA
Date d'édition
2006
Langue
anglais
ISBN 10 
2940373000
ISBN 13 
9782940373000
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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