Articles liés à More Than a Name: An Introduction to Branding
Synopsis
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Revue de presse
'This large format textbook delivers beautifully on its promise: it is a contemporary, visually enticing and comprehensive introduction to branding - from theory to execution.' --allaboutbranding.com
'Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns.' -- brandchannel.com
'This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing 'brand spirit'.'
--brandchannel.com
Biographie de l'auteur
Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurAVA Publishing SA
- Date d'édition2006
- ISBN 10 2940373000
- ISBN 13 9782940373000
- ReliureBroché
- Nombre de pages240
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More Than A Name: An Introduction to Branding
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AVA Publishing 23/01/2006, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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More Than A Name: An Introduction to Branding
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AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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More Than A Name: An Introduction to Branding
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ISBN 13 : 9782940373000
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Paperback. Etat : Very Good. This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002369518
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More Than A Name: An Introduction to Branding
Edité par
AVA Publishing 23/01/2006, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Couverture souple
Vendeur : Bahamut Media, Reading, Royaume-Uni
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More Than a Name : An Introduction to Branding
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Bloomsbury Publishing Plc, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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More Than a Name : An Introduction to Branding
Edité par
Bloomsbury Publishing Plc, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4970394-6
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More Than a Name: An Introduction to Branding
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AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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paperback
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More Than a Name: An Introduction to Branding
Edité par
AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. N° de réf. du vendeur G2940373000I4N00
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More Than a Name: An Introduction to Branding
Edité par
Bloomsbury, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Softcover
Vendeur : Ergodebooks, Houston, TX, Etats-Unis
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Softcover. Etat : Good. More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. N° de réf. du vendeur SONG2940373000
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More Than a Name: An Introduction to Branding
Edité par
AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
Ancien ou d'occasion
Soft cover
Vendeur : Caryota Book Exchange, Darwin, NT, Australie
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Soft cover. Etat : Very Good. A lge volume extra shipping charges will apply, Inscribed by previous owner. N° de réf. du vendeur 011036
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