Articles liés à More Than a Name: An Introduction to Branding
Synopsis
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Revue de presse
'This large format textbook delivers beautifully on its promise: it is a contemporary, visually enticing and comprehensive introduction to branding - from theory to execution.' --allaboutbranding.com
'Fittingly, this introduction to branding is colorful, lively, and compelling. The pages are full of photographs, meaningful interviews, practical theories, and plenty of illustrations, logos, and examples of successful--and unsuccessful--branding campaigns.' -- brandchannel.com
'This book is for visual arts students or professionals interested branding fundamentals such as differentiation, changing trends, reputation, and capturing 'brand spirit'.'
--brandchannel.com
Biographie de l'auteur
Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurAVA Publishing SA
- Date d'édition2006
- ISBN 10 2940373000
- ISBN 13 9782940373000
- ReliureBroché
- Langueanglais
- Nombre de pages240
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EUR 6,26 expédition vers Etats-Unis
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More Than A Name: An Introduction to Branding
Edité par
AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL2254567
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More Than a Name: An Introduction to Branding
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AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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More Than A Name: An Introduction to Branding
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AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs5151597869
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More Than a Name: An Introduction to Branding
Edité par
AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
Ancien ou d'occasion
paperback
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
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paperback. Etat : Good. 0th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 000835398U
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More Than a Name : An Introduction to Branding
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Bloomsbury Publishing Plc, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 11610559-6
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More Than a Name : An Introduction to Branding
Edité par
Bloomsbury Publishing Plc, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 4970394-6
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More Than a Name: An Introduction to Branding
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AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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paperback
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paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_425238409
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More Than a Name: An Introduction to Branding
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AVA Publishing, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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More Than A Name: An Introduction to Branding
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Bloomsbury Publishing PLC, Switzerland, Lausanne, 2006
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002369518
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More Than a Name. An introduction to branding
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AVA Publishing 2005, 2005
ISBN 10 : 2940373000
ISBN 13 : 9782940373000
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Vendeur : Dial-A-Book, NARRABEEN, NSW, Australie
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4to. softcover. 240pp. index, colour illus. Very good, a few chips on cover. N° de réf. du vendeur 59525
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