Kiss & Sell, Redesigned & Rekissed: Writing for Advertising - Couverture souple

Livre 34 sur 44: Required Reading Range

Sawyer, Robert

 
9782940373468: Kiss & Sell, Redesigned & Rekissed: Writing for Advertising
Couverture souple
ISBN 10 : 2940373469 ISBN 13 : 9782940373468
Editeur : AVA Publishing SA, 2006

Synopsis

Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Robert Sawyer worked as a copywriter, copy supervisor and creative director for over 20 years, creating advertising for global companies such as Saatchi and Saatchi. He now consults as a strategist for design firms in New York and is also a published poet and playwright.

À propos de la quatrième de couverture

Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AVA Publishing SA
Date d'édition
2006
Langue
anglais
ISBN 10 
2940373469
ISBN 13 
9782940373468
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible