The Fundamentals of Design Management - Couverture souple

Best, Kathryn

Couverture souple

ISBN 10 : 2940411077 ISBN 13 : 9782940411078

Editeur : AVA Publishing SA, 2010

Synopsis

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.

The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

A propos du livre

À propos de l'auteur

Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specialising in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialised in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.

Détails de l'édition

• Éditeur: AVA Publishing SA
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 2940411077
• ISBN 13: 9782940411078
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible