In creative contexts, a visual approach to research is often more appropriate, but this must be underpinned with systematic and rigorous techniques. Creative Research assesses how academic research methodologies must be adapted to suit the creative disciplines and industries and offers a guide to the process of undertaking a research project in this context.
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Hilary Collins is Director of Postgraduate Studies at Euromed, Toulon, France. She has extensive experience of teaching research methods and supervising dissertations at undergraduate and postgraduate level within design management and the creative industries. Hilary's recent research projects have included investigating the influences of multiple cultures on identity across the East and West and the implications for the field of design management.
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