Approach and Language - Couverture souple

Ambrose, Gavin; Aano-Billson, Nigel

 
9782940411351: Approach and Language
Couverture souple
ISBN 10 : 2940411352 ISBN 13 : 9782940411351
Editeur : AVA Publishing SA, 2010

Synopsis

Basics Graphic Design: Approach & Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by 'the design brief.' The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach & Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Nigel Aono-Billson is a designer, educator and writer. Based in the UK, he has lectured extensively on undergraduate and postgraduate graphic design programmes in the UK, Europe and the USA. Since the early 1980s, he has worked extensively as a designer, both independently and for design companies. His work has been published in design journals, books and magazines, both nationally and internationally. Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Current commercial practice includes clients from the arts sector, art galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.

À propos de la quatrième de couverture

Basics Graphic Design: Approach & Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by 'the design brief.' The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach & Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AVA Publishing SA
Date d'édition
2010
Langue
anglais
ISBN 10 
2940411352
ISBN 13 
9782940411351
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible