Packaging the Brand: The Relationship Between Packaging Design and Brand Identity - Couverture souple

Ambrose, Gavin; Harris, Paul

Couverture souple

ISBN 10 : 2940411417 ISBN 13 : 9782940411412

Editeur : AVA Publishing, 2011

Synopsis

Packaging the Brand: The Relationship between Packaging Design and Brand Identity introduces readers to this most overtly commercial area of graphic design.

A propos du livre

À propos des auteurs

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.

À propos de la quatrième de couverture

Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Détails de l'édition

• Éditeur: AVA Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 2940411417
• ISBN 13: 9782940411412
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible