Basics Advertising 03: Ideation - Couverture souple

Livre 2 sur 2: Basics Advertising

Mahon, Nik

 
9782940411504: Basics Advertising 03: Ideation
Couverture souple
ISBN 10 : 2940411506 ISBN 13 : 9782940411504
Editeur : AVA Publishing, 2011

Synopsis

Basics Advertising 03: Ideation is designed to provide an essential toolkit of techniques to help advertising students and creative teams to think outside the box and settle on the right concept for a client.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Nik Mahon is a senior lecturer in advertising at Southampton Solent University, where he teaches on the BA (Hons) Advertising course and several other communication degree programmes. Graduating in Graphic Design at Central Saint Martins College of Art & Design, Nik then worked as an art director for BB&P Design & Advertising in Grand Cayman, British West Indies. On returning to the UK, he joined Rayner Advertising as creative director. Nik's clients have included British Gas, Ordnance Survey, the Inland Revenue and United Biscuits. As a writer and commentator on creative advertising Nik has published Basics Advertising 02: Art Direction (AVA Publishing, 2010), and co-authored The Fundamentals of Creative Advertising, 2nd Edition (AVA Publishing, 2011). He has also contributed to several other key advertising and marketing texts.

À propos de la quatrième de couverture

Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas - and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the world's best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential 'toolkit' of techniques for advertising students and junior creative teams.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
AVA Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
2940411506
ISBN 13 
9782940411504
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible