Articles liés à The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising - Couverture souple

Burtenshaw, Ken; Barfoot, Caroline; Mahon, Nik

 
9782940411566: The Fundamentals of Creative Advertising
Couverture souple
ISBN 10 : 2940411565 ISBN 13 : 9782940411566
Editeur : Fairchild Books, 2011

Synopsis

This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ken Burtenshaw has extensive experience as a senior art director in the advertising business and currently runs the BA (Hons) Advertising course at Southampton Solent University, UK. Nik Mahon worked as an art director at several advertising agencies and has authored Basics Advertising: Art Direction (AVA Publishing, 2010). He is a senior lecturer in advertising at Southampton Solent University, UK. Caroline Barfoot has over 20 years' experience in advertising. She lectures on advertising strategy and market research at Southampton Solent University, UK.

À propos de la quatrième de couverture

The Fundamentals of Creative Advertising (second edition) provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the world's most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date and highly illustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Fairchild Books
Date d'édition
2011
Langue
anglais
ISBN 10 
2940411565
ISBN 13 
9782940411566
Reliure
Broché
Numéro d'édition
2
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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