Basics Graphic Design 03: Idea Generation - Couverture souple

Leonard, Neil; Ambrose, Gavin

Couverture souple

ISBN 10 : 2940411816 ISBN 13 : 9782940411818

Editeur : AVA Publishing, 2012

Synopsis

Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

A propos du livre

À propos des auteurs

Neil Leonard is an educator, graphic designer and author. As a freelancer, he has worked with a number of private clients and design agencies. As an educator, he has worked at several universities across the UK and taught print skills, typography, branding, web design, dissertation modules, and more. His research centres around collaboration, employability and inclusivity, and he has developed several initiatives that have helped bridge the gap between study and employment.

Gavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

À propos de la quatrième de couverture

Good design begins with good ideas, generated in response to a given design brief. Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro, from brain storming to more focused, selective and strategic systems.

Détails de l'édition

• Éditeur: AVA Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 2940411816
• ISBN 13: 9782940411818
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible