Basics Fashion Management 01: Concept to Customer - Couverture souple

Grose, Virginia

Couverture souple

ISBN 10 : 2940411840 ISBN 13 : 9782940411849

Editeur : AVA Publishing, 2011

Synopsis

Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates.

A propos du livre

À propos de l'auteur

Virginia Grose is Principal Lecturer and Course Leader for MA Fashion Business Management at the University of Westminster and Design Executive and Product Developer at Courtaulds Textiles. With a background in product development in the fashion industry supplying major retailers in the UK and USA, after leaving Courtaulds in 2006 Virginia has worked as a consultant to Treasure Step International, Hong Kong supplying niche clients in Europe where she was able to develop and work with just about anything made with cashmere and other knitwear products.

À propos de la quatrième de couverture

Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers. Interviews, photographs and case studies combine to make this an exciting and current career guide.

Détails de l'édition

• Éditeur: AVA Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 2940411840
• ISBN 13: 9782940411849
• Reliure: Broché
• Nombre de pages: 184
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne