Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication - Couverture souple

Moore, Gwyneth

 
9782940411870: Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

Synopsis

Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

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À propos de l?auteur

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales, UK. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.

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