Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do - Couverture rigide

Rubinstein, Helena

 
9783030016975: Applying Behavioural Science to the Private Sector: Decoding What People Say and What They Do
Couverture rigide
ISBN 10 : 3030016978 ISBN 13 : 9783030016975
Editeur : Springer Nature Switzerland AG, 2019

Synopsis

This book demonstrates how applying behavioural science to commercial problems can effectively help businesses to understand and achieve the best outcomes for their customers. Bringing together theory and practice the author describes how approaches underpinning behavioural science can be adapted to the fast-moving environment of the private sector.

The first part of the book discusses the underlying theory and principles behind behavioural science. It outlines the history of the discipline, explaining how behavioural scientists use theories and models of behaviour, and discussing why behaviour is so hard to predict. It then describes how the theory can be applied to designing products, services and interventions. In Part II Rubinstein uses several key case studies to explore the challenges of integrating behavioural science into established practices, considering how to use behavioural science in multidisciplinary teams and why this might be useful. She addresses concerns about the ethics of using behavioural science in this context before describing the value of applying behavioural science to business and how best to realise its potential. This book is a must-read for both practitioners and academics interested in applying the science of behaviour to real-world challenges.


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À propos de l?auteur

Helena Rubinstein is Head of Behavioural Science at Innovia Technology and works with major global corporations across many different sectors. She has held senior positions in advertising and communications. Her academic background is in social and health psychology, and she lectures at the University of Cambridge, UK, on the application of social psychology to social issues.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Nature Switzerland AG
Date d'édition
2019
Langue
anglais
ISBN 10 
3030016978
ISBN 13 
9783030016975
Reliure
Relié
Nombre de pages
156
Coordonnées du fabricant
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