9783030036843: Speechwriting in Theory and Practice
Couverture souple
ISBN 10 : 3030036847 ISBN 13 : 9783030036843
Editeur : Palgrave Macmillan, 2019

Synopsis

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

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À propos de l?auteur

Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway.

Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA.

Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark.

Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2019
Langue
anglais
ISBN 10 
3030036847
ISBN 13 
9783030036843
Reliure
Broché
Nombre de pages
212
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