Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age - Couverture souple

Petkova, Iva

Couverture souple

ISBN 10 : 303008079X ISBN 13 : 9783030080792

Editeur : Palgrave Macmillan, 2019

Synopsis

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.

A propos du livre

À propos de l'auteur

Iva Petkova teaches Sociology at Ringling College of Art and Design, USA and is curriculum advisor for Social and Behavioral Sciences in the Liberal Arts Program. Her research areas include cultural sociology, the sociology of organizations, and emergent technologies.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 303008079X
• ISBN 13: 9783030080792
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne