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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business - Couverture souple
Synopsis
Offers practical guidance on how to incorporate influencers into international marketing strategy, from identifying them to potential risks
Contains interviews with top influencers and marketing executives from across the globeFeatures in-depth case studies of successful and less successful influencer campaigns
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Joel Backaler is Managing Director of Global Marketing for Frontier Strategy Group, an international business advisory serving more than 5,000 global executives. He is the author of China Goes West (Palgrave Macmillan), an award-winning international business book that examines the global rise of Chinese brands. In addition to companies from emerging markets, Backaler has worked with many of the world's top brands, including Cisco, Johnson & Johnson, Philips, HP and Danone.
He is a frequent contributor to media outlets such as The Financial Times, The New York Times, Bloomberg and the Harvard Business Review. He is also a sought after public speaker, with previous engagements at Northwestern University, the London School of Economics, the Hamburg Summit, the Emerging Markets Summit, and the U.S. Department of Commerce.
Backaler is a graduate of Connecticut College, a former Fulbright Scholar and is fluent in Mandarin Chinese. Hecurrently lives in Los Angeles with his wife Qian and son Henry.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Digital Influence
Edité par
Springer International Publishing, 2019
ISBN 10 : 3030086917
ISBN 13 : 9783030086916
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Offers practical guidance on how to incorporate influencers into international marketing strategy, from identifying them to potential risksContains interviews with top influencers and marketing executives from across the globe. N° de réf. du vendeur 448671673
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business
ISBN 10 : 3030086917
ISBN 13 : 9783030086916
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine 'level of influence' to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. N° de réf. du vendeur 9783030086916
Quantité disponible : 1 disponible(s)
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Digital Influence
Edité par
Springer International Publishing Jan 2019, 2019
ISBN 10 : 3030086917
ISBN 13 : 9783030086916
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine 'level of influence' to collaborating with influencers and measuring ROI. It turns out, it's not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. 232 pp. Englisch. N° de réf. du vendeur 9783030086916
Quantité disponible : 2 disponible(s)
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Digital Influence
ISBN 10 : 3030086917
ISBN 13 : 9783030086916
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.Digital Influence covers everything from how to identify the right influencers and determine ¿level of influence¿ to collaborating with influencers and measuring ROI. It turns out, it¿s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Englisch. N° de réf. du vendeur 9783030086916
Quantité disponible : 2 disponible(s)
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 214. N° de réf. du vendeur 26376439152
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
impression à la demandeVendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND pp. 214. N° de réf. du vendeur 18376439162
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
impression à la demandeVendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand pp. 214. N° de réf. du vendeur 369606319
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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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Paperback. Etat : New. New. book. N° de réf. du vendeur ERICA77330300869176
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