Platform Power and Policy in Transforming Television Markets - Couverture souple

Livre 16 sur 21: Palgrave Global Media Policy and Business

Evens, Tom; Donders, Karen

 
9783030089450: Platform Power and Policy in Transforming Television Markets
Couverture souple
ISBN 10 : 3030089452 ISBN 13 : 9783030089450
Editeur : Palgrave Macmillan, 2018

Synopsis

This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 

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À propos de l?auteur

Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.

Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2018
Langue
anglais
ISBN 10 
3030089452
ISBN 13 
9783030089450
Reliure
Broché
Nombre de pages
316
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

Autres éditions populaires du même titre

9783319742458: Platform Power and Policy in Transforming Television Markets

Edition présentée

ISBN 10 :  3319742450 ISBN 13 :  9783319742458
Editeur : Palgrave Macmillan, 2018
Couverture rigide