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Practices and Tools for Servitization: Managing Service Transition - Couverture souple

 
9783030095109: Practices and Tools for Servitization: Managing Service Transition

Synopsis

- Covers theoretical and practical approaches to servitization- Includes contributions from top scholars in the field- Provides tools and frameworks to facilitate servitization within companies

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À propos de l'auteur

Marko Kohtamäki is Professor of Strategy and Director of the Networked Value Systems research program at the University of Vaasa, Finland and Visiting Professor in the Luleå University of Technology, Sweden.

Tim Baines is Director of the Advanced Services Group at Aston Business School, UK and the leading international authority on servitization.

Rodrigo Rabetino is Assistant Professor of Strategy in the Department of Management and a researcher in the Networked Value Systems research group at the University of Vaasa, Finland.

Ali Z. Bigdeli is a senior research fellow at the Advanced Services Group at Aston Business School, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.