The Psychology of Financial Consumer Behavior - Couverture rigide

Maison, Dominika

Couverture rigide

ISBN 10 : 3030105695 ISBN 13 : 9783030105693

Editeur : Springer Nature Switzerland AG, 2019

Synopsis

Chapter 1. Wealth - how much money do we have and how do we think about it?

• What does it mean "to be rich"?
  
• Objective (salary) vs. subjective financial situation (perception) - two dimensions of a financial situation.
  
• The relation between an objective (salary) and subjective (perception) financial situation with satisfaction of life.
  
• About the psychological backgrounds of financial satisfaction - what psychological factors influence our perception of financial satisfaction?
  
• The relation between financial satisfaction and different financial behavior (saving, spending, insuring, taking and paying back debts).
  

Chapter 2. Spending money - pleasure or pain?

• Why some people spend money easily and others have a problem with it?
  
• The subjective value of money - what influences our perception that something is cheap or expensive?
  
• Money Spending Style (MSS) - presentation of our own model of financial management styles:
  
• Money Spending Style - the difference between wasting money and the pleasure of spending;
  
• Money Spending Style - the difference between being tight with money and money management.
  
• Money Spending Style Scale - presentation of our own scale to measure MSS.
  
• The relation between our Money Spending Style and different financial behaviors: success in saving, openness to taking debt, skills for paying back debts.
  

Chapter 3. How to pay: with cash or with card - the mystery of cashless transactions

• Symbolic vs. functional values of money.
  
• Why everyone is not equally open to use cashless transactions.
  
• "Love for money" - psychological barrier in using cashless transactions.
  
• Presentation of Love for Money Scale (LfM Scale).
  
• The relation between Love for Money and different financial behaviors (saving, spending, investing, using financial products, insuring).
  

Chapter 4. Saving and investing

• Why people don't spent all the money they have - motivations underlying saving and investing.
  
• Different strategies for saving.
  
• How to have success in saving - fit between strategy and personality traits.
  
• Goals of saving as motivating factors for saving.
  
• Investing - higher level of saving.
  
• Investing vs. openness to risky decision-making.
  
• How to make people save more and invest wisely - the role of financial education.
  

Chapter 5. Loan - needed or wanted?

• Different attitudes toward loan and debt.
  
• Motivations and emotions underlying raising loans, paying it back conscientiously, or having problems with debt.
  
• What makes people successful in debt management?
  
• Segmentation of debtors - presentation of representative nationwide survey results: Forgetful (27%); Indebted to others (24%); Careless (19%); Lost in finances (18%); Intentional Avoiders (12%).
  
• Debt management style in different segments of debtors.
  

Chapter 6. Thinking about the future - insurance and pension

• Time perspective theory - the sense of psychological time and its' relation to financial behavior.
  
• Why everybody is not thinking about the financial future - lack of imagination or lack of psychological skills?
  
• Discrepancy between attitude toward insurance and having insurance.
  
• Pension - assuring the future or unnecessary threat?
  
• Responsibility for retirement - what I get or what I create?
  

Chapter 7. Taxes - why do I have to pay it?

• Understanding taxes - relation between paying and demanding.
  
• Knowledge about taxation system an

A propos du livre

À propos de l'auteur

Dominika Maison is a Professor working at the Faculty of Psychology at the University of Warsaw and owner of the marketing research company Maison & Partners specialised in research for financial sector. Her main scientific research is connected to psychological processes underlying financial behaviour, unconscious consumer processes, methodology of marketing research, especially qualitative methodology, cause-related marketing, and pro-social behavior.

Détails de l'édition

• Éditeur: Springer Nature Switzerland AG
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 3030105695
• ISBN 13: 9783030105693
• Reliure: Relié
• Nombre de pages: 249
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne