Articles liés à Smart Retailing: Technologies and Strategies

Smart Retailing: Technologies and Strategies - Couverture rigide

Pantano, Eleonora; Dennis, Charles

 
9783030126070: Smart Retailing: Technologies and Strategies
Couverture rigide
ISBN 10 : 3030126072 ISBN 13 : 9783030126070
Editeur : Springer Nature Switzerland AG, 2019

Synopsis

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the 'smart' experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK.

Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Nature Switzerland AG
Date d'édition
2019
Langue
anglais
ISBN 10 
3030126072
ISBN 13 
9783030126070
Reliure
Relié
Nombre de pages
128
Coordonnées du fabricant
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