Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets - Couverture souple

 
9783030230128: Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
Couverture souple
ISBN 10 : 3030230120 ISBN 13 : 9783030230128
Editeur : Palgrave Macmillan, 2020

Synopsis

This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich knowledge on contemporary business strategies towards automation and digitization process in manufacturing, services, and marketing organizations. The discussions across the chapters contemplate developing new visions and business perspectives to match with the changing priorities of industries in the emerging markets.

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À propos de l?auteur

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Adjunct Professor at Boston University, USA. He has authored 58 books and over 400 research papers. Rajagopal is Editor of several academic journals.
Ramesh Behl is the Director and Professor of Information Systems at International Management Institute, India. He has authored twenty-three books, seventeen case studies, and more than 45 research papers of national and international repute.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2020
Langue
anglais
ISBN 10 
3030230120
ISBN 13 
9783030230128
Reliure
Broché
Nombre de pages
440
Éditeur
Rajagopal, Behl Ramesh
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
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Heidelberg
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Autres éditions populaires du même titre

9783030230098: Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets

Edition présentée

ISBN 10 :  3030230090 ISBN 13 :  9783030230098
Editeur : Springer Nature Switzerland AG, 2019
Couverture rigide