The Valuation of Digital Intangibles: Technology, Marketing and Internet - Couverture souple

Moro Visconti, Roberto

Couverture souple

ISBN 10 : 303036920X ISBN 13 : 9783030369200

Editeur : Palgrave Macmillan, 2021

Synopsis

Develops an evaluation method beginning with a general approach of intangibles and then focusing on specific technology

Formulates the best practices of specific digital asset appraisal

Delves into the valuation of brands, patents, big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, and FinTech applications

A propos du livre

À propos de l'auteur

Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti - chartered accountants and financial consultants.Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 303036920X
• ISBN 13: 9783030369200
• Reliure: Broché
• Nombre de pages: 560
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne