Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence - Couverture souple

Semerádová, Tereza; Weinlich, Petr

 
9783030444396: Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence
Couverture souple
ISBN 10 : 3030444392 ISBN 13 : 9783030444396
Editeur : Springer, 2020

Synopsis

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. 

 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics.

Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2020
Langue
anglais
ISBN 10 
3030444392
ISBN 13 
9783030444396
Reliure
Broché
Nombre de pages
140
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

Autres éditions populaires du même titre

9783030444419: Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence

Edition présentée

ISBN 10 :  3030444414 ISBN 13 :  9783030444419
Editeur : Springer, 2020
Couverture souple