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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation - Couverture rigide
Synopsis
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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À propos de l?auteur
Tawfik Jelassi is Professor of Strategy and Technology Management at IMD Business School in Lausanne (Switzerland). He is also Director of the OWP program in Lausanne and Singapore, which is IMD's largest executive education program. His teaching and research interests are in the areas of digital business transformation and leadership in turbulent times. His publications have appeared in leading conference proceedings and refereed academic journals, including MIS Quarterly, Journal of MIS and Journal of Electronic Commerce Research, as well as in practitioner-oriented publications such as Harvard Business Review, MIS Quarterly Executive, and the European Management Journal.
Francisco J. Martínez-López is Professor of Business Administration at the University of Granada. Dr. Martínez-López is the Associate Editor of European Journal of Marketing and is member of the Editorial Board of Industrial Marketing Management. He has co-edited several international journals' special issues and research books for leading publishers like Springer and Elsevier. One of his major contributions has been the editorship is a research handbook of e-business strategic management (Springer, 2014).
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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation (Classroom Companion: Business)
Edité par
Springer, 2020
ISBN 10 : 3030489493
ISBN 13 : 9783030489496
Ancien ou d'occasion
Couverture rigide
Vendeur : SpringBooks, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. 4. Auflage. Unread, some shelfwear. Immediately dispatched from Germany. N° de réf. du vendeur CE-2507C-BANGKOK-01-2000
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Strategies for e-Business
Edité par
Springer International Publishing, 2020
ISBN 10 : 3030489493
ISBN 13 : 9783030489496
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides tools and methods for implementation of e-business strategies.Presents an overview on developing e-business models, channel management and integrationDemonstrates the practice of concepts and method. N° de réf. du vendeur 458547138
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation
Edité par
Springer International Publishing, 2020
ISBN 10 : 3030489493
ISBN 13 : 9783030489496
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. N° de réf. du vendeur 9783030489496
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Strategies for e-Business
Edité par
Springer International Publishing Jun 2020, 2020
ISBN 10 : 3030489493
ISBN 13 : 9783030489496
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. 812 pp. Englisch. N° de réf. du vendeur 9783030489496
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Strategies for e-Business
ISBN 10 : 3030489493
ISBN 13 : 9783030489496
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Neuware -This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 812 pp. Englisch. N° de réf. du vendeur 9783030489496
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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 4th edition. 795 pages. 9.75x6.50x1.75 inches. In Stock. N° de réf. du vendeur x-3030489493
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Strategies for e-Business (Hardcover)
Edité par
Springer Nature Switzerland AG, Cham, 2020
ISBN 10 : 3030489493
ISBN 13 : 9783030489496
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Mason, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783030489496
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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation (Classroom Companion: Business)
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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Hardcover. Etat : New. New. book. N° de réf. du vendeur ERICA78730304894936
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