Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders - Couverture rigide

Yang, Deli

 
9783030540333: Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Couverture rigide
ISBN 10 : 3030540332 ISBN 13 : 9783030540333
Editeur : Springer Nature Switzerland AG, 2021

Synopsis

Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning

Part I: Intellectual Property Fundamentals

Chapter 2. Intellectual Property Theories

Chapter 3. Intellectual Property Systems

Part II: Intellectual Property Environments

Chapter 4. Intellectual Property Impacts Political Economy

Chapter 5. The Effects of Political Economy on Intellectual Property

Chapter 6. Culture and Intellectual Property

Part III: Intellectual Property Management

Chapter 7. Managing Intellectual Property Assets

Chapter 8. Valuing Intellectual Property

Part IV: Intellectual Property Strategies

Chapter 9. Internationalizing Intellectual Property

Chapter 10. International Licensing and Contracting of Intellectual Property

Chapter 11. Global Piracy and Strategic Responses

Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings

Index

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project "Benchmarking global IP systems."

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Nature Switzerland AG
Date d'édition
2021
Langue
anglais
ISBN 10 
3030540332
ISBN 13 
9783030540333
Reliure
Relié
Numéro d'édition
3
Nombre de pages
349
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

Autres éditions populaires du même titre

9783030540364: Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

Edition présentée

ISBN 10 :  3030540367 ISBN 13 :  9783030540364
Editeur : Palgrave Macmillan, 2022
Couverture souple