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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders - Couverture rigide
Synopsis
Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning
Part I: Intellectual Property Fundamentals
Chapter 2. Intellectual Property Theories
Chapter 3. Intellectual Property Systems
Part II: Intellectual Property Environments
Chapter 4. Intellectual Property Impacts Political EconomyChapter 5. The Effects of Political Economy on Intellectual Property
Chapter 6. Culture and Intellectual Property
Part III: Intellectual Property Management
Chapter 7. Managing Intellectual Property Assets
Chapter 8. Valuing Intellectual Property
Part IV: Intellectual Property Strategies
Chapter 9. Internationalizing Intellectual Property
Chapter 10. International Licensing and Contracting of Intellectual Property
Chapter 11. Global Piracy and Strategic Responses
Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings
Index
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Deli Yang is Neidorff Family/Centene Corporation Endowed Professor of International Business (IB) at Trinity University, USA. Before embarking on her academic career, she also had professional experience in government policy and international business. Since the early 1990s, she has been researching IP from the IB angle, with a particular focus on patenting and branding, and business performance, including anti-piracy strategies and success. Yang also collaborates with multinationals and scholars across the world on projects related to IP businesses. She also served as a lead consultant for the World IP Organization of the United Nations, the highest authority in IP, on the project "Benchmarking global IP systems."
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Understanding and Profiting from Intellectual Property in International Business
Edité par
Springer International Publishing, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Complements the mainstream studies of law and economics and provides a critical understanding of the significance of IP for business and practice in the global contexts for value generationUses cases that simplify the conceptual and theoretical un. N° de réf. du vendeur 458548515
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Edité par
Palgrave Macmillan, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
Edité par
Palgrave Macmillan, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
Edité par
Springer International Publishing, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies ofcross-border issues and conflicts in IP. N° de réf. du vendeur 9783030540333
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Understanding and Profiting from Intellectual Property in International Business
Edité par
Springer International Publishing Apr 2021, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies ofcross-border issues and conflicts in IP. 352 pp. Englisch. N° de réf. du vendeur 9783030540333
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
Edité par
Palgrave Macmillan, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 43129501-n
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Understanding and Profiting from Intellectual Property in International Business
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Buch. Etat : Neu. Neuware -This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 352 pp. Englisch. N° de réf. du vendeur 9783030540333
Quantité disponible : 2 disponible(s)
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
Edité par
Palgrave Macmillan, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 43129501
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Understanding and Profiting from Intellectual Property in International Business : Strategies Across Borders
Edité par
Palgrave Macmillan, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 43129501
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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Edité par
Palgrave Macmillan, 2021
ISBN 10 : 3030540332
ISBN 13 : 9783030540333
Neuf
Couverture rigide
Vendeur : California Books, Miami, FL, Etats-Unis
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Etat : New. N° de réf. du vendeur I-9783030540333
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